Creative Direction · Campaign Strategy · Content Systems
StillRainn Productions turns brand ideas into campaigns, content systems and visual worlds that make people stop, care and act.
For beauty, wellness, lifestyle and founder-led brands that need campaign thinking — not another content calendar.
Selected Work
Most content looks finished before it ever feels clear. The brief is written. The assets are made. The calendar gets filled. But somewhere in the middle, the reason people should care disappears.
StillRainn closes that gap — shaping the idea, the feeling, the visual world and the execution system before anything gets produced.
Not content for the sake of posting. Content with a reason to exist.
Brand Creation & Creative Direction
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Campaign Strategy & Beauty Creative
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Meta Creative & Product Marketing
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Head of Content · Fitness Brand
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Broadcast Creative Direction · SuperSport & Canal+
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About
Rainn Vlietman is a Cape Town-based creative director and campaign strategist with a background in film, branded content and performance creative.
I've directed for broadcast, built visual identities from nothing, and created content that converts. The through line is always the same — every frame in service of a feeling.
StillRainn collapses the gap between strategy and production. Every engagement starts with understanding what your business actually does. From there we build content with intention, purpose and outcome.
Not content for the sake of it.
Recognition
Selected Brand Work
Selected Recognition
Services
One standard across all of them.
Campaign Strategy
For brands that need the idea, angle and message before production begins. We define what to say, how to say it, and why anyone should care.
From R8,000Start a Brief →Creative Direction
Visual worlds, art direction and campaign systems that give your brand a reason to exist in every format, every platform, every post.
From R10,000Discuss Direction →Content Systems
Repeatable social and ad creative systems for brands that need consistency without becoming generic. The calendar serves the strategy.
From R5,000 / monthBuild a System →Ad Creative
Static ads, video concepts, scripts and campaign assets designed to stop the scroll. Built to perform, not just to look good.
From R5,000Start a Project →Discovery
Tell me what you're building. I'll respond personally if it's the right fit.
Brand Creation · Creative Direction · Visual System · Content Direction
BEFORE — Raw product photographs
AFTER — Brand world direction
The Brief
Deliverables
Outcome
"We started with iPhone photos, products and a vision. Rainn built the entire world around it. The imagery looked like a luxury editorial shoot. I could not believe it came from a single product photo."— Founder, Siren Body Care
Campaign Strategy & Beauty Creative
The Brief
Deliverables
Outcome
"We wanted our 7th birthday to feel like a brand moment, not just a promotion. The Dream Girl campaign stopped people mid-scroll. Our bookings doubled in the week it ran."— Founder, Lash & Dash
Broadcast Creative Direction
The Brief
Deliverables
Outcome
“This was a beautiful promo, approved.”— SuperSport, on the XABA Boxing Expedition promo
Meta Creative & Product Marketing
The Brief
Deliverables
Outcome
"Rainn consistently brought new creative angles to the table. She helped us communicate the product more clearly, identify creative gaps and build a stronger testing pipeline. By generating assets quickly, she also helped us move faster and keep campaigns supplied with fresh creative."— Founder, VibeFuel
Head of Content · Fitness & Supplement Brand
The Brief
Deliverables
Selected Results
Outcome
"Your contributions have significantly impacted our growth and success. We deeply value the commitment and creativity you've brought to the business over the years."— Founder, Fitness & Supplement Brand